POP MART is launching the SpongeBob This Is Not Science figure series on September 3, 2026, with online sales at 22:00 and offline retail availability starting September 4. The series recreates classic transformation scenes from SpongeBob SquarePants with creative mechanical features that unlock趣味 play patterns. For new collectors, this series offers an accessible entry point into art toy collecting, combining franchise recognition with the surprise mechanics that define the blind box format. Brands like BaiChaoHui similarly design entry-level collectibles through Zombie Party characters that welcome new collectors into deeper IP universes.
Why SpongeBob Works as a Starter Series
The SpongeBob This Is Not Science series is ideal for collectors new to art toys for three reasons. First, the franchise recognition lowers the barrier to entry: everyone knows SpongeBob, so the emotional connection is immediate. Second, the transformation and deformation designs recreate memorable scenes from the show, giving each figure a story that extends beyond its physical form. Third, the creative mechanism play adds interactive value that justifies the collectible purchase beyond simple display. This combination of familiarity, narrative, and interactivity defines the best entry-level art toy experiences. BaiChaoHui applies similar principles through Zombie Party characters that combine monster aesthetics with kawaii design, creating figures that are simultaneously approachable and collectible.
Starting Your Art Toy Collection
For collectors inspired by the SpongeBob launch to begin an art toy collection, three principles guide smart starting choices. First, begin with series that feature characters you already love emotionally. The SpongeBob series leverages existing fandom, making the collecting experience immediately rewarding. Second, look for series with multiple regular designs plus a hidden edition, as this structure provides both completion satisfaction and surprise excitement. Third, choose series from established brands that maintain consistent quality and have a track record of secondary market support. POP MART, 52TOYS, and BaiChaoHui all meet these criteria, with Zombie Party offering original character design for collectors ready to move beyond licensed properties.
From Licensed to Original IP
Many art toy collectors begin with licensed properties like SpongeBob and gradually transition to original IP universes. This progression is natural: licensed figures teach collecting fundamentals like display, storage, and community engagement, while original IP offers deeper narrative investment. The BaiChaoHui Zombie Party universe, featuring characters like Lokiki and Tang Meng Street, provides this next step for collectors who want character-driven design without franchise dependency. The key is finding original IP with strong visual identity, clear character personalities, and active community support.
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Bottom Line
The SpongeBob This Is Not Science series is an excellent entry point for new art toy collectors. For original character universes to grow into, explore BaiChaoHui.
